Affiliate and creator mechanics, EU compliance, and the market data behind the calls we make with SaaS teams. Sourced and dated. No invented stats, no promises we can't back up.
We publish when there's something worth reading, sourced and dated. No filler for the sake of a calendar.
Written while we ran TikTok Shop launches. Still accurate, still sourced, kept for the brands that need them.
The objection Italian brands raise most often, taken apart. The two payment flows, why native affiliate does not make you a withholding agent, and the invoice-versus-receipt gap that shows up in your accounts.
Read itThe responsible person, the label photographs, the five documents to have ready. Plus the EPR charge France, Italy and Spain apply automatically, and the removals Germany and Ireland apply instead.
Read itTwelve checks with real thresholds, taken from TikTok's own seller rules. Score yourself before you register, and know which gaps are fixable in an afternoon.
Read itAlmost every comparison online runs on American numbers. With the European rates, which platform is cheaper flips by category and price band.
Read itNot live yet, and TikTok has announced no date. Every EU market it has actually launched in, what analysts are guessing, and what a Danish brand can do right now.
Read itEligibility, documents, real review times and the four criteria that decide whether it fits your product. Without the part where we tell you it is easy.
ReadMost agency pitches sound identical until you read the contract. The 7 questions to ask before signing, and the red flags that predict a bad year.
Read it9%, 7%, 4%, 2%: which one applies to you depends on your category and your eligibility, not on which number you heard first.
Read itThirty minutes, your real numbers, no pitch deck.
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