TikTok Shop mechanics, EU compliance, and the market data behind the calls we make with brands. Sourced and dated. No invented stats, no launch dates we can't back up.
We publish when there's something worth reading, sourced and dated. No filler for the sake of a calendar.
Almost every comparison online runs on American numbers. With the European rates, which platform is cheaper flips by category and price band.
Read itNot live yet, and TikTok has announced no date. Every EU market it has actually launched in, what analysts are guessing, and what a Danish brand can do right now.
Read it9%, 7%, 4%, 2%: which one applies to you depends on your category and your eligibility, not on which number you heard first.
Read itA garage, free hoodies for YouTubers, and eight years to a unicorn valuation. The numbers behind the story, and what still works in 2026.
Read itThirty minutes, your real numbers, no pitch deck.
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