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TikTok Shop mechanics, EU compliance, and the market data behind the calls we make with brands. Sourced and dated. No invented stats, no launch dates we can't back up.

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TikTok Shop · July 2026 · 6 min read

TikTok Shop Commissions in the EU: The Full Rate Structure

9%, 7%, 4%, 2%: which one applies to you depends on your category and your eligibility, not on which number you heard first.

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More on EU compliance, launch commission windows, and creator affiliate mechanics are in progress. Nothing goes live here until it's checked against primary sources.

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