TikTok Shop mechanics, EU compliance, and the market data behind the calls we make with brands. Sourced and dated. No invented stats, no launch dates we can't back up.
We publish when there's something worth reading, sourced and dated. No filler for the sake of a calendar.
A garage, free hoodies for YouTubers, and eight years to a unicorn valuation. The numbers behind the story, and what still works in 2026.
Read it9%, 7%, 4%, 2%: which one applies to you depends on your category and your eligibility, not on which number you heard first.
Read itThirty minutes, your real numbers, no pitch deck.
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