These tools price on the revenue your affiliates bring in, which is usually a small share of ARR. Below about 15,000 USD a month of affiliate revenue, Rewardful, FirstPromoter and Tolt cost 49 to 174 USD a month on published prices, roughly 1% of what they track. PartnerStack publishes no prices; buyer data puts its median contract at 19,616 USD a year, which pays off once the channel already produces. Pick a cheap tracker that fits your billing system and reward type, before partners publish links.
Who writes these comparisons
Search "rewardful vs firstpromoter" and most of the first page comes from FirstPromoter, Tolt and smaller tools that present themselves as the alternative to all of them. Each is accurate about its own features and selective about the others. We don't sell tracking software, take no commission from any of the four, and run client programs on whatever platform they already use. Everything below comes from each vendor's own pricing and documentation pages, checked on 5 October 2026.
How these tools set their prices
Rewardful, FirstPromoter and Tolt set their plans by affiliate-attributed revenue per month: the revenue from customers your partners referred. impact.com's entry plan takes a percentage of partner-driven transactions. PartnerStack quotes on program size and support level.
A company at 2 million USD ARR bills about 167,000 USD a month. If its affiliate program brings in 5% of that (our assumption for the example, not a benchmark), the tool sees about 8,300 USD a month. That fits a Starter or Growth plan on every self-serve tracker, however big the company is.
The four platforms side by side
| Rewardful | FirstPromoter | Tolt | PartnerStack | |
|---|---|---|---|---|
| Entry plan | Starter, 49 USD/mo, up to 7,500 USD/mo affiliate revenue | Starter, 49 USD/mo, up to 5,000 USD/mo | Basic, 69 USD/mo, up to 10,000 USD/mo | Launch, price on demo |
| Middle plan | Growth, 99 USD/mo, up to 15,000 | Business, 99 USD/mo, up to 15,000 | Growth, 99 USD/mo, up to 20,000 | Growth, price on demo |
| Upper plan | Enterprise, from 149 USD/mo, entry tier up to 30,000 | Enterprise, 149 USD/mo, above 15,000 | Pro, 199 USD/mo, up to 50,000 | Enterprise, price on demo |
| Annual billing | 490, 990, from 1,490 USD/yr | 490, 990, 1,490 USD/yr | Not listed | Annual contract, Vendr median 19,616 USD/yr |
| Fee on commissions | 0% | None listed | 0% | Not published |
| Payout fee | 3% on optional managed payouts | None listed | 2% on automatic payouts (Growth and up) | Not published |
| Billing integrations | Stripe first, Paddle supported | Stripe, Paddle, Chargebee, Recurly, Braintree | Stripe, Paddle, Chargebee | B2B SaaS billing, confirmed on demo |
| Campaigns on entry plan | 1 | 3 | 2 programs | n/a |
| Partner marketplace | No | No | None listed | Yes, included from Launch |
| Reward on a non-payment event | No: commissions come from payments | Cost-per-lead listed on pricing page | Not documented in what we read | Not checked |
Some SaaS companies already run on impact.com. Its B2B plans page lists Starter at 30 USD a month plus a 2.5% fee on partner-driven transactions, Essentials at 500 USD a month with access to a marketplace of 90,000 partners, and Pro at 2,500 USD a month. The marketplace starts on Essentials.
What each one costs at three revenue levels
This table adds published fees to the plan price. It assumes partners earn 25% of the revenue they bring, so payouts are a quarter of the revenue line. The percentage is the platform cost as a share of the affiliate revenue it tracks.
| Monthly affiliate revenue | 5,000 USD | 15,000 USD | 40,000 USD |
|---|---|---|---|
| Rewardful | 49 (1.0%) | 99 (0.7%) | Enterprise above 30,000: quote |
| FirstPromoter | 49 (1.0%) | 99 (0.7%) | 149 (0.4%) |
| Tolt, with automatic payouts | 69, manual payouts only (1.4%) | 99 + 75 = 174 (1.2%) | 199 + 200 = 399 (1.0%) |
| impact.com Starter | 30 + 125 = 155 (3.1%) | 30 + 375 = 405 (2.7%) | 30 + 1,000 = 1,030 (2.6%) |
| PartnerStack, Vendr median | about 1,635 (32.7%) | about 1,635 (10.9%) | about 1,635 (4.1%) |
At the stage most programs are in, the three self-serve trackers are within a few dozen dollars of each other, so price should not decide between them. As you grow, payout fees start to matter more than plan prices because they scale with your commissions. PartnerStack's cost is mostly a question of timing: the same contract that takes a third of a young program's revenue is a small line on a channel doing 40,000 a month.
Rewardful's payout fee only applies if you use its managed payouts. You can pay partners yourself through PayPal or Wise bulk payouts with no Rewardful fee. Tolt's fee applies to its automatic payouts, and on Basic you pay manually anyway.
Which one to pick at each stage
1. Stripe self-serve, percentage on paid invoices, under 15,000 USD a month of affiliate revenue
Use Rewardful or FirstPromoter. Rewardful is the more Stripe-native of the two: commissions come from Stripe payment events, and a full refund removes the commission automatically. Watch the campaign limit. Starter allows one campaign, so the day you want a second rate for a partner tier you move to Growth. FirstPromoter's three campaigns on Starter cover a standard rate, a launch bonus and a private rate without an upgrade.
2. You want to reward something that is not a payment
Say a fee per qualified trial or per booked demo. Rewardful can't do this: its own explanation of commissions says they are generated from payment events such as paid invoices. FirstPromoter lists cost-per-lead among its reward types. Otherwise you end up paying those rewards from a spreadsheet and reconciling by hand.
3. You bill on Chargebee, Recurly or Braintree
FirstPromoter connects to all three. Tolt connects to Chargebee. Rewardful is built around Stripe. Attribution held together by your own webhooks tends to break without anyone noticing.
4. You want wide revenue bands and payouts handled for you
Tolt covers more affiliate revenue per plan at each price, and its automatic payouts go out by PayPal, Wise, Payoneer, crypto, local bank transfer or wire. The processing fee is worth paying once you have dozens of partners in different countries.
5. You need partners you can't find yourself, or you run resellers and agencies
PartnerStack, once the channel can carry the cost. Its marketplace, included from Launch, is something none of the cheap trackers offer, and it handles several partner types in one program. Expect a demo and an annual contract. Going by the cost table, it starts to look reasonable when affiliate revenue reaches the tens of thousands a month.
We have seen a founder at 3 million ARR sign an annual PartnerStack contract, recruit through the marketplace, and six months later pay a five-figure bill for a program that brought in less. The marketplace brings applications; getting the right partners to publish is still manual work.
6. You are already on impact.com
Stay, unless the program is dormant. Moving a working program costs partner goodwill, and a dormant one usually needs better recruiting and activation more than a new platform.
What switching later costs
The expensive part of a migration is the links. Every review, tutorial or newsletter mention points at your old tool's tracking, so you either keep those links working or ask partners to edit old content, and most won't.
- Choose before the first partners publish. Until then a switch means swapping a script and reconnecting billing. After the first thirty partners it becomes a project.
- Use your own link domain if the tool allows it. Rewardful offers a custom domain on Growth and Enterprise, and links on a domain you control can be redirected after a migration.
- Give partners promo codes as well as links. Rewardful and FirstPromoter can both attribute referrals through Stripe promotion codes. The code lives in Stripe, so it survives a change of tool and works in podcasts.
- Check the import path. FirstPromoter lists a historical Stripe import for migrations. Export partners, commission history and unpaid balances first, and pay out or carry over every pending commission.
How Enclaverse can help. We run affiliate and creator programs for B2B SaaS on the platform the client already has, or on the one that fits their billing and rewards, and we check the tracking before anyone is recruited. The first partner is signed and onboarded by day 14, and we verify around 450 partner domains a month. More on the Affiliate & Creator Program page, or book a call.
FAQ
Rewardful vs FirstPromoter: which is better for a Stripe SaaS?
The prices are almost the same. Rewardful's Starter plan covers more revenue but allows only one campaign, and it only pays commissions on payments. FirstPromoter allows three campaigns on Starter, connects to more billing systems and can reward leads. If you pay a percentage of Stripe invoices, either works. If you need a reward on a trial or signup, or bill outside Stripe and Paddle, pick FirstPromoter.
How much does PartnerStack cost?
PartnerStack does not publish prices. It lists three plans (Launch, Growth and Enterprise) priced on program size, features and support, confirmed during a demo. Vendr's buyer data from 62 purchases puts annual contracts between 9,186 and 37,770 USD.
Tolt vs Rewardful: what is the difference?
Tolt covers more affiliate revenue per plan at each price and connects to Chargebee as well as Stripe and Paddle. The trade-off is payouts: Tolt's Basic plan pays out manually and its automatic payouts carry a processing fee, while Rewardful takes nothing on commissions and only charges if you use its managed payouts.
Can I migrate from one affiliate platform to another?
Yes, but it gets harder with every partner who has published a link. Export partners, commission history and unpaid balances, check whether the new tool imports your Stripe history, and plan how old links will keep working. The easiest time to choose is before partners publish anything.
Prices and features checked on 5 October 2026 on each vendor's own pages: Rewardful pricing, Rewardful integrations, Rewardful, how affiliate commissions are paid, Rewardful, promotion codes for referral tracking, FirstPromoter pricing, FirstPromoter, tracking coupon codes in Stripe, Tolt pricing, Tolt, managing commissions, PartnerStack pricing, impact.com B2B plans. PartnerStack contract values: Vendr, PartnerStack pricing data (62 purchases, median 19,616 USD a year). The cost-by-stage table and the 2 million ARR example are our own arithmetic on published prices, with a stated assumption of 25% commission; PartnerStack's monthly figure is the Vendr median divided by twelve, not a quote.
