House of CB Influencer Strategy, Celebrities and Micro-Influencers
From Beyoncé to Your Best Friend: A Deep Dive into the House of CB Influencer Strategy How do you appear aspirational enough to be desirable, yet accessible enough to be…
How did Crocs leverage Influencer Marketing to get 5M Impressions?
In the competitive world of footwear, Crocs, Inc. (CROX) managed to stay relevant. For its Spring/Summer 2024 collection, the brand aimed to generate significant buzz for its new Getaway Sandals…
How GymShark Built a Fitness Empire with Influencer Marketing
Introduction: From Startup to Sportswear Titan via Social Influence Gymshark, started in a garage in 2012, represents a modern startup fairytale. The core of the Gymshark marketing strategy was to…